In the course of Shenzhen's urban narrative, there is such a strong stroke:
It went from a visit by an art dealer to a gathering place for more than 8,000 people in the art industry; It has evolved from the production and marketing of an oil painting to the blooming of multiple arts; From a Hakka village in Guangdong Province that has been farming for generations, to the world-renowned "No. 1 Village of Chinese Oil Painting",It is Dafen Oil Painting Village.
People come and go, paintings change, art and the market continue to collide but blend with each other, in Dafen Oil Painting Village, the docking and transformation have been realized again and again.
Tenacity, inclusiveness and innovation run through the entire context of its development, so far, the "Dafen spirit" has a more concrete connotation.To this day, it continues to ......
The cornerstone of the industry under the diversified arts
Now walking into Dafen Oil Painting Village, it is difficult not to be surprised by the rapid development and changes here.
The streets are clean and tidy, and the air smells of paint and ink.The paintings placed in front of the shop are chaotic and orderly, and the sound of rustling brushes can be heard from time to time.
Calligraphy, Chinese painting, embroidery, wood carving, and a variety of art forms converge and bloom hereEven the inconspicuous "artistic components" such as frames, canvases and paints are eye-catching.
From the multi-art flowers blooming, to the supply and supporting facilities, Dafen's"original appearance"can still be found here.However,dating back to the 90s of the 20th century,Dafen Oil Painting Village has already quietly built a complete industrial chain integrating production,supply and marketing.
In the days that followed,whether it was a difficult start from scratch or the loss of orders after the financial crisis,Dafen always responds to various challenges with indomitable tenacity.While laying a solid foundation and basing itself on the world,it has also created an indestructible support for its subsequent development.
There are 1,200 stores here,Every store is a witness along the way,and every gaze is a profound dialogue between the past and the present.In those days when it was in a bottleneck,Dafen Oil Painting Village started its transformation.
Industrial metamorphosis in original art
If Dafen is moving forward all the way by relying on the"state of mind"of perseverance,then what prompts Dafen to achieve transformation and transformation,It is an open and inclusive"attitude".
This attitude is not limited to the surface of the art form,but also has more evolutions in the art format.Now Dafen,following the original path of art production and marketing,has begun to try to combine tourism with culture and art,and the business format has become more colorful.
During the day,in the artsy alleys,visitors can buy paintings,set up shelves to paint on the spot,or carve pottery with their own hands.There is an endless stream of hipsters in coffee shops,trendy toy shops,and handicraft shops......
The old and new formats complement each other and provide positive feedback to each other,which not only expands the audience group,but also gives Dafen more possibilities to be"seen".
Now Dafen not only radiates more than 20,000 employees in the surrounding areas and industries.In addition,about 40 exhibitions and nearly 100 related art events are held every year.Continuously promoting artistic exchanges inside and outside the industry has become an undeniable thing in the hearts of Shenzhen people"A Mecca for Exhibitions"。
At the same time,Dafen's original paintings have also frequently appeared in heavyweight oil painting exhibitions at home and abroad.More than 400 original painters have rushed to settle in, injecting fresh vitality into this fertile land of art.The completion of various supporting hardware facilities has pushed the development of original art to a higher position.
With a unique spiritual character, Dafen Oil Painting Village has opened a new journey for the art industry.
Innovative and enterprising
Industrial upgrading after digital art
Looking back on the history of Dafen, from the Hong Kong art dealer Huang Jiang's introduction of the oil painting industry to Dafen in 1989,to the first and only branch venue of the Shenzhen Cultural Fair in 2004,and then to the international art district with a lively atmosphere......
Dare to change,innovation and enterprising are the ultimate core of the"Dafen spirit".And now,the era of digital art is in full swing.
In some stores and enterprises in Dafen,AI-empowered trendy creative products can already be seen.The smudging of ink,the brushstrokes of oil painting,the texture of sand and stone,the gold pattern of filigree......Even the brushstrokes of oil paintings can be reproduced 1:1.
New breakthroughs,This means that works of art can be produced in batches with high efficiencyIt further enriches the variety of art products and the scale of output of Dafen Oil Painting Village.
Here,art and technology are no longer two independent fields,but a community that integrates and promotes each other.Artistic creation is more diversified and intelligent,so that the art industry is full of unprecedented vitality and vitality.
It is often said that the times create heroes,but in fact,behind these results and answers,it is inseparable from the background and development trend of the times,and it is inseparable from the efforts of local culture.
Behind the"Dafen Spirit"is the"first step"of thousands of art dreamers to stand at the forefront of the tide,and it is also the"every step"of industrial development and the government's concerted efforts.
"World Oil Painting, China Dafen" is an honor created by Dafen Oil Painting Village after 35 years of development and the baptism of the global market.In the future, Dafen may face more challenges and changes.But in any case, it has long become a classic sample of Shenzhen and even Chinese cultural gathering.
The "Dafen spirit" is still continuing......
Dafen Art Museum
Dafen Oil Painting Village Cultural Development Center
The only official public account
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